Our Behavior: 

• For us to achieve our purpose through gaining the respect and support of our clients, suppliers, partners and the local community we must remain:
• Helpful, friendly ,honest, open to ideas from others, have a good attitude, be prompt, reliable, clean, respectful, caring and professional, gendered, skilled, knowledgeable, competent, motivated, passionate and enthusiastic

Our Land:

• The land we manage and that managed by the community with which we work, must years from now:
• Enjoy  effective water and mineral cycling, high density of all life forms and wildlife
• Perennially running rivers and reliable underground water sources, small crop fields, intensive cropping, covered soils and part of overall density of landscape and life forms
• Croplands, gardens and rangelands on which  I soils will be covered with plants and litter to ensure our sustained future,, land that will support  far greater production than today of wildlife, livestock, gardens and more to ensure a prosperous and stable community